It is important when working as a photographer that your pictures say something to people. Lots of people can create technically good photographs, and the thing that will really make yours stand out is if there is a story behind what you are capturing. It’s about selecting the right moments and showing something that people can connect to, not just capturing the image.

If you work as a wedding photographer, this is especially important. People need to feel that they have some kind of emotional connection with your photos in order to look back on them and remember their day. Telling a story isn’t about filling in every single event throughout the day, but about making sure you get the most important moments, and that those moments are conveyed with humanity and emotion. To do this, don’t take too many staged photos. Photograph the natural moments that really speak volumes.